Abstract
The book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces.
Original language | English |
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Place of Publication | Switzerland |
Publisher | Palgrave Macmillan |
Number of pages | 270 |
ISBN (Print) | 9783030195830 |
DOIs | |
Publication status | Published - 2020 |
Keywords
- Persian language
- Sydney (N.S.W.)
- customer services
- retail
- social action
- stores