The Stuff of dreams, or the dream stuffed? : Rugby League, media empires, sex scandals, and global plays

David Rowe

Research output: Book/Research ReportAuthored Book

Abstract

It is now over a decade since the Super League War confirmed all the worst fears of those who see contemporary sport as a wholly owned subsidiary of corporate commercial media. Rugby league has recovered on the surface, with a unified League, open competition, and respectable crowds, television ratings, and sponsorships in the usual places. The NRL competition is successful in that it does produce a rapid turnover of winners—it rains reigning premiers, with seven different teams having won since 1998 and no team winning consecutive competitions. League loudly asserts that the house rent in twain in the last century is in good order for the current one. But is such optimism justified?
Original languageEnglish
Place of PublicationSydney, N.S.W
PublisherAustralian Society for Sport History
Number of pages24
ISBN (Print)9780733425578
Publication statusPublished - 2007

Keywords

  • Australia
  • Rugby League football
  • Super League (Rugby League)
  • mass media and sports
  • soccer

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