TY - BOOK
T1 - The Stuff of dreams, or the dream stuffed? : Rugby League, media empires, sex scandals, and global plays
AU - Rowe, David
PY - 2007
Y1 - 2007
N2 - It is now over a decade since the Super League War confirmed all the worst fears of those who see contemporary sport as a wholly owned subsidiary of corporate commercial media. Rugby league has recovered on the surface, with a unified League, open competition, and respectable crowds, television ratings, and sponsorships in the usual places. The NRL competition is successful in that it does produce a rapid turnover of winners—it rains reigning premiers, with seven different teams having won since 1998 and no team winning consecutive competitions. League loudly asserts that the house rent in twain in the last century is in good order for the current one. But is such optimism justified?
AB - It is now over a decade since the Super League War confirmed all the worst fears of those who see contemporary sport as a wholly owned subsidiary of corporate commercial media. Rugby league has recovered on the surface, with a unified League, open competition, and respectable crowds, television ratings, and sponsorships in the usual places. The NRL competition is successful in that it does produce a rapid turnover of winners—it rains reigning premiers, with seven different teams having won since 1998 and no team winning consecutive competitions. League loudly asserts that the house rent in twain in the last century is in good order for the current one. But is such optimism justified?
KW - Australia
KW - Rugby League football
KW - Super League (Rugby League)
KW - mass media and sports
KW - soccer
UR - http://handle.uws.edu.au:8081/1959.7/509233
UR - http://www.la84foundation.org/SportsLibrary/TomBrock/TomBrockLecture8.pdf
M3 - Authored Book
SN - 9780733425578
BT - The Stuff of dreams, or the dream stuffed? : Rugby League, media empires, sex scandals, and global plays
PB - Australian Society for Sport History
CY - Sydney, N.S.W
ER -