The tyranny of perpetual innovation : global mobile media, digital communications and television

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. This chapter explains why those in professional sports management are often reacting to, rather than leading, developments in mobile and digital media. The authors assert that the current environment is one of technology-driven commodification of sporting practices and competitions.