This is disco-wonderland!' : gender, sexuality and the limits of gay domesticity on The Block

Gay men have been positioned as arbiters of ‘desirable’ domestic style—a domestic imaginary epitomised through their presence as designers and participants on lifestyle television. This paper offers a post-structural critique, examining how the intersections of gender and sexuality shape the contours of, and public responses to, gay domesticity. I scrutinise one telling example: commentaries on the domestic design created by a gay couple on The Block, an Australian lifestyle-reality programme. Applying discourse analysis to the public reception of their design, I argue the acceptability of gay domesticity is proscribed by norms of sexuality and gender, and consequently gay domesticity must be understood in both normatively feminine and masculine terms. While the desirability of gay domesticity reflects a feminisation of gay men, it is also constrained by processes of masculinisation that associate gay men's domestic tastes with Playboy-style bachelor domesticity. Through bachelor domesticity, tropes of partying and seduction undermine traditional feminine homemaking and the heteronormative ideology of home championing privatised nuclear family life. Scrutinising the intersections of gender and sexuality thus reveals limits to gay domesticity, with implications for the cultural politics around mainstream acceptance of gay masculinity: gay men and their homes are welcome when they reinforce heteronormative ideals.