Three fundamental practices to restore trust and attract donation income

To restore public’s trust in its operations and attract donation inflows, it is advised a NFP organisation adopts the following three practices - Things to do: Signal it is a legitimate organisation: A NFP organisation could do so by providing information which highlights it is on public registers, namely the ACNC register, the Australian Business register, and/or the ASIC register of companies and organisations, to mention a few. Maintain a website: A website which constantly update information about the board of directors, activities, achievements/success stories of a NFP organisation. Such a website is a great tool for constantly reminding donors of the great work done by the organisation. Demonstrate transparency about the use of donor’s fund: An authoritative way of demonstrating transparency is by publishing financial statements (preferably audited statements) which break down the income and expenses, assets and liabilities, and cash inflows and outflows of the organisation.