Abstract
This study examines the impact of two environmental factors on the tobacco purchase and consumption behaviour of smokers intending to quit. The results show that intending quitters are more likely to smoke if, in their immediate vicinity, there are 1) others smoking and 2) cigarettes for sale. Certain retail outlet types also appear to be disproportionately used by intending quitters.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 87-91 |
| Number of pages | 5 |
| DOIs | |
| Publication status | Published - 2015 |
| Externally published | Yes |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Diary Period
- Liquor Store
- Outlet Type
- Smoking Behaviour
- Tobacco Control