Towards a preliminary model of consumer empowerment

Guilherme D. Pires; John Stanton; Patricia Stanton; Sharon Purchase

Towards a preliminary model of consumer empowerment

Guilherme D. Pires, John Stanton, Patricia Stanton, Sharon Purchase

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

![CDATA[Internet technologies have the potential to promote a power shift from sellers to buyers. Consumers may be empowered because they are just ‘one click’ away from a plethora of global competitors, all vying for their business. Because consumer empowerment may imply switching suppliers in search of better value propositions, it checks competitive advantage hence business cannot afford to ignore it. This paper develops a model of consumer empowerment enabled through the growth of information and communication technology that links the sources of consumer empowerment as an interactive process involving marketing activity.]]

Original language	English
Title of host publication	ANZMAC 2005 Conference: Broadening the Boundaries
Publisher	University of Western Australia
Number of pages	9
ISBN (Electronic)	0646455028
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

Internet marketing
consumer behavior
marketing
information technology
electronic commerce

Cite this

@inproceedings{565b952929fe4cfd9923bd432bd170c7,

title = "Towards a preliminary model of consumer empowerment",

abstract = "![CDATA[Internet technologies have the potential to promote a power shift from sellers to buyers. Consumers may be empowered because they are just {\textquoteleft}one click{\textquoteright} away from a plethora of global competitors, all vying for their business. Because consumer empowerment may imply switching suppliers in search of better value propositions, it checks competitive advantage hence business cannot afford to ignore it. This paper develops a model of consumer empowerment enabled through the growth of information and communication technology that links the sources of consumer empowerment as an interactive process involving marketing activity.]]",

keywords = "Internet marketing, consumer behavior, marketing, information technology, electronic commerce",

author = "Pires, {Guilherme D.} and John Stanton and Patricia Stanton and Sharon Purchase",

year = "2005",

language = "English",

isbn = "064645546X",

booktitle = "ANZMAC 2005 Conference: Broadening the Boundaries",

publisher = "University of Western Australia",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

TY - GEN

T1 - Towards a preliminary model of consumer empowerment

AU - Pires, Guilherme D.

AU - Stanton, John

AU - Stanton, Patricia

AU - Purchase, Sharon

PY - 2005

Y1 - 2005

N2 - ![CDATA[Internet technologies have the potential to promote a power shift from sellers to buyers. Consumers may be empowered because they are just ‘one click’ away from a plethora of global competitors, all vying for their business. Because consumer empowerment may imply switching suppliers in search of better value propositions, it checks competitive advantage hence business cannot afford to ignore it. This paper develops a model of consumer empowerment enabled through the growth of information and communication technology that links the sources of consumer empowerment as an interactive process involving marketing activity.]]

AB - ![CDATA[Internet technologies have the potential to promote a power shift from sellers to buyers. Consumers may be empowered because they are just ‘one click’ away from a plethora of global competitors, all vying for their business. Because consumer empowerment may imply switching suppliers in search of better value propositions, it checks competitive advantage hence business cannot afford to ignore it. This paper develops a model of consumer empowerment enabled through the growth of information and communication technology that links the sources of consumer empowerment as an interactive process involving marketing activity.]]

KW - Internet marketing

KW - consumer behavior

KW - marketing

KW - information technology

KW - electronic commerce

UR - http://handle.uws.edu.au:8081/1959.7/44861

M3 - Conference Paper

SN - 064645546X

BT - ANZMAC 2005 Conference: Broadening the Boundaries

PB - University of Western Australia

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2013

ER -

Towards a preliminary model of consumer empowerment

Abstract

Conference

Keywords

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