Abstract
The paper explores the defining features of digital Chinese online literature in the age of cross-platform distribution and fan-led transmedia adaptations. To shed light on this complex topic, the talk first conceptualizes the opportunities and challenges of this global phenomenon. Next, it maps the extended value chain of online transmedia literature that is accessible via connected distribution platforms and multiple media formats. The paper concludes by showing how the practices surrounding the promotion and reception of Chinese online literature represent a significant aspect of China's "going out" (aka global expansion) campaign. In so doing, the paper highlights the changing role that fan-translation platforms are playing in the global expansion of Chinese online literature and the interplay between international and domestic ecosystems of creative digital literature.
| Original language | English |
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| Title of host publication | World Literatures and the Global South Conference: The Third International Congress of the World Literature Association, 23-25 August 2019, University of Sydney: Program |
| Publisher | University of Sydney |
| Pages | 47-47 |
| Number of pages | 1 |
| Publication status | Published - 2019 |
| Event | World Literatures and the Global South Conference - Duration: 1 Jan 2019 → … |
Conference
| Conference | World Literatures and the Global South Conference |
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| Period | 1/01/19 → … |
Keywords
- literature and the Internet
- digital media
- China