Understanding Levels Issues in Cross-Cultural Marketing Research

Alvin Chan

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Original languageEnglish
    Title of host publicationProceedings of 11th International Business Research Conference: Research for Change, 2-4 December 2009, World Business Institute, Sydney, N.S.W.
    PublisherWorld Business Institute
    Number of pages0
    Publication statusPublished - 2009
    EventInternational Business Research Conference -
    Duration: 19 Nov 2012 → …

    Conference

    ConferenceInternational Business Research Conference
    Period19/11/12 → …

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