Understanding Levels Issues in Cross-Cultural Marketing Research

Alvin Chan

Understanding Levels Issues in Cross-Cultural Marketing Research

Alvin Chan

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Original language	English
Title of host publication	Proceedings of 11th International Business Research Conference: Research for Change, 2-4 December 2009, World Business Institute, Sydney, N.S.W.
Publisher	World Business Institute
Number of pages	0
Publication status	Published - 2009
Event	International Business Research Conference - Duration: 19 Nov 2012 → …

Conference

Conference	International Business Research Conference
Period	19/11/12 → …

Cite this

@inproceedings{28ffcf17173d4ebf8e5582e673dbf29f,

title = "Understanding Levels Issues in Cross-Cultural Marketing Research",

author = "Alvin Chan",

year = "2009",

language = "English",

booktitle = "Proceedings of 11th International Business Research Conference: Research for Change, 2-4 December 2009, World Business Institute, Sydney, N.S.W.",

publisher = "World Business Institute",

note = "International Business Research Conference ; Conference date: 19-11-2012",

}

TY - GEN

T1 - Understanding Levels Issues in Cross-Cultural Marketing Research

AU - Chan, Alvin

PY - 2009

Y1 - 2009

UR - http://handle.uws.edu.au:8081/1959.7/563001

M3 - Conference Paper

BT - Proceedings of 11th International Business Research Conference: Research for Change, 2-4 December 2009, World Business Institute, Sydney, N.S.W.

PB - World Business Institute

T2 - International Business Research Conference

Y2 - 19 November 2012

ER -

Understanding Levels Issues in Cross-Cultural Marketing Research

Conference

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