Understanding the advanced manufacturing industry's e-marketplace stakeholder requirements : a case study of the Australian tooling industry

Geoffrey Lee, Maree Thyne, Kenneth R. Deans, Juergen Gnoth

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    The proliferation of low cost imports from countries such as China and India and aggregated global supply chains are threatening the viability of Australia's $1 billion tooling industry. The industry is characterised by numerous small owner-operators and few large firms. The literature suggests that e-marketplaces may increase the industry's efficiencies and opportunities. This study identifies the requirements of the Australian tooling industry e-marketplace through an analysis of stakeholder requirements using in-depth interviews of 35 senior managers. Findings suggest that an e-marketplace will provide members and other stakeholders with access to information storage, manipulation and delivery capacities to increase efficiencies, enhance the development of collaborative programs, and increase export opportunities.
    Original languageEnglish
    Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
    PublisherUniversity of Otago
    Number of pages7
    ISBN (Print)9781877156299
    Publication statusPublished - 2007
    EventAustralian and New Zealand Marketing Academy Conference -
    Duration: 1 Dec 2013 → …

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Period1/12/13 → …

    Keywords

    • manufacturing industries
    • tools
    • imports
    • electronic commerce
    • Australia
    • competition

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