Abstract
![CDATA[The proliferation of low cost imports from countries such as China and India and aggregated global supply chains are threatening the viability of Australia’s $1 billion tooling industry. The industry is characterised by numerous small owner-operators and few large firms. The literature suggests that e-marketplaces may increase the industry’s efficiencies and opportunities. This study identifies the requirements of the Australian tooling industry e-marketplace through an analysis of stakeholder requirements using in-depth interviews of 35 senior managers. Findings suggest that an e-marketplace will provide members and other stakeholders with access to information storage, manipulation and delivery capacities to increase efficiencies, enhance the development of collaborative programs, and increase export opportunities.]]
Original language | English |
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Title of host publication | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 |
Publisher | University of Otago |
Number of pages | 7 |
ISBN (Print) | 9781877156299 |
Publication status | Published - 2007 |
Event | Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → … |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Period | 1/12/13 → … |
Keywords
- manufacturing industries
- tools
- imports
- electronic commerce
- Australia
- competition