Abstract
![CDATA[The underlying issue explored in this paper is that an appropriate organisational culture can provide positive NPD performance, to investigate which organisational cultures best fit this paradigm, this paper uses data from an international survey of new product development (NPD) in Europe and Australia. The study found that business culture is a determinant of product development mix and influences both an organisation’s R&D activity focus and the intensity of it’s R&D activities. Organisations whose business culture is an adhocracy were found to have a greater focus on, and achieve higher results from, their NPD activities.]]
| Original language | English |
|---|---|
| Title of host publication | The Challenges and Opportunities of Operating in Complex Supply Chains: Proceedings of the ANZAM Operations, Supply Chain & Services Management Symposium, held in Gold Coast, Qld., 9-10 June, 2008 |
| Publisher | Monash University |
| Number of pages | 15 |
| ISBN (Print) | 9780734039439 |
| Publication status | Published - 2008 |
| Event | ANZAM Operations, Supply Chain and Services Management Symposium - Duration: 14 Jun 2012 → … |
Conference
| Conference | ANZAM Operations, Supply Chain and Services Management Symposium |
|---|---|
| Period | 14/06/12 → … |
Keywords
- new products
- corporate culture
- organizational change
- organizational behavior
- Europe
- Australia
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