Understanding the needs of Pakistani farmers and the prospects of an ICT intervention

Omar Mubin; Joshua Tubb; Mauricio Novoa; Mustafa Naseem; Samia Razaq

doi:10.1145/2702613.2732756

Understanding the needs of Pakistani farmers and the prospects of an ICT intervention

Omar Mubin, Joshua Tubb, Mauricio Novoa, Mustafa Naseem, Samia Razaq

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

11 Citations (Scopus)

Abstract

This paper describes initial efforts in the form of a user research phase as part of a larger project to provide ICT based interventions to farmers in Pakistan to facilitate information dissemination. We conducted face to face interviews with 9 Pakistani farmers and 3 agricultural experts. Our main results show that mobile technology is present but under utilised, a strong peer reliance network exists and most information and media modalities are inaccessible. We relate the results obtained to design implications and future work.

Original language	English
Title of host publication	CHI 2015 Crossings: Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems, April 18-23, 2015, Seoul, Republic of Korea
Publisher	ACM
Pages	1109-1114
Number of pages	6
ISBN (Print)	9781450331463
DOIs	https://doi.org/10.1145/2702613.2732756
Publication status	Published - 2015
Event	CHI Conference - Duration: 18 Apr 2015 → …

Conference

Conference	CHI Conference
Period	18/04/15 → …

Keywords

Pakistan
farmers
information resources
information technology

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1145/2702613.2732756

Cite this

Mubin, O., Tubb, J., Novoa, M., Naseem, M., & Razaq, S. (2015). Understanding the needs of Pakistani farmers and the prospects of an ICT intervention. In CHI 2015 Crossings: Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems, April 18-23, 2015, Seoul, Republic of Korea (pp. 1109-1114). ACM. https://doi.org/10.1145/2702613.2732756

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title = "Understanding the needs of Pakistani farmers and the prospects of an ICT intervention",

abstract = "This paper describes initial efforts in the form of a user research phase as part of a larger project to provide ICT based interventions to farmers in Pakistan to facilitate information dissemination. We conducted face to face interviews with 9 Pakistani farmers and 3 agricultural experts. Our main results show that mobile technology is present but under utilised, a strong peer reliance network exists and most information and media modalities are inaccessible. We relate the results obtained to design implications and future work.",

keywords = "Pakistan, farmers, information resources, information technology",

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booktitle = "CHI 2015 Crossings: Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems, April 18-23, 2015, Seoul, Republic of Korea",

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Mubin, O, Tubb, J, Novoa, M, Naseem, M & Razaq, S 2015, Understanding the needs of Pakistani farmers and the prospects of an ICT intervention. in CHI 2015 Crossings: Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems, April 18-23, 2015, Seoul, Republic of Korea. ACM, pp. 1109-1114, CHI Conference, 18/04/15. https://doi.org/10.1145/2702613.2732756

Understanding the needs of Pakistani farmers and the prospects of an ICT intervention. / Mubin, Omar; Tubb, Joshua; Novoa, Mauricio et al.
CHI 2015 Crossings: Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems, April 18-23, 2015, Seoul, Republic of Korea. ACM, 2015. p. 1109-1114.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Understanding the needs of Pakistani farmers and the prospects of an ICT intervention

AU - Mubin, Omar

AU - Tubb, Joshua

AU - Novoa, Mauricio

AU - Naseem, Mustafa

AU - Razaq, Samia

PY - 2015

Y1 - 2015

N2 - This paper describes initial efforts in the form of a user research phase as part of a larger project to provide ICT based interventions to farmers in Pakistan to facilitate information dissemination. We conducted face to face interviews with 9 Pakistani farmers and 3 agricultural experts. Our main results show that mobile technology is present but under utilised, a strong peer reliance network exists and most information and media modalities are inaccessible. We relate the results obtained to design implications and future work.

AB - This paper describes initial efforts in the form of a user research phase as part of a larger project to provide ICT based interventions to farmers in Pakistan to facilitate information dissemination. We conducted face to face interviews with 9 Pakistani farmers and 3 agricultural experts. Our main results show that mobile technology is present but under utilised, a strong peer reliance network exists and most information and media modalities are inaccessible. We relate the results obtained to design implications and future work.

KW - Pakistan

KW - farmers

KW - information resources

KW - information technology

UR - http://handle.uws.edu.au:8081/1959.7/uws:29598

UR - http://chi2015.acm.org/

U2 - 10.1145/2702613.2732756

DO - 10.1145/2702613.2732756

M3 - Conference Paper

SN - 9781450331463

SP - 1109

EP - 1114

BT - CHI 2015 Crossings: Extended Abstracts Publication of the 33rd Annual CHI Conference on Human Factors in Computing Systems, April 18-23, 2015, Seoul, Republic of Korea

PB - ACM

T2 - CHI Conference

Y2 - 18 April 2015

ER -

Understanding the needs of Pakistani farmers and the prospects of an ICT intervention

Abstract

Conference

Keywords

UN SDGs

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