Unleashing Creativity: Strategies for Growing Western Sydney's Creative Industries

The creative economy ranks among the world's fastest growing sectors, yet its significant contributions have often gone unrecognised in New South Wales. In Australia, it plays a crucial role, expanding to $122.3 billion in 2019-2020, marking a 27.1% increase over the previous decade. This sector contributes 6.2% to GDP and employs over 800,000 people, demonstrating its resilience against automation and its importance as a major source of employment and economic activity. This report aims to illuminate the potential of Western Sydney's creative industries and outlines opportunities for the region to emerge as a nationwide leader in this vital sector. Western Sydney not only boasts a rich cultural heritage and diverse demographics but is also strategically positioned as a hub of connectivity. With major infrastructure projects such as the Western Sydney International Airport and Sydney Metro West underway, the region is poised to attract new audiences, investors and collaborators from across Australia and beyond.