Use of YouTube as a source of information for quitting or cutting down alcohol

Abdullah Al Mahmud, Anh Le, Omar Mubin

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Background: Although research has been done on considering YouTube for dissuading and encouraging unhealthy behaviours such as smoking, less focus has been placed on its role in quitting or cutting down alcohol. This study aims to analyse the alcohol cessation videos available and accessible on YouTube to gain a more in-depth insight into the ways that YouTube as a platform is being used to persuade with relation to alcohol cessation. Methods: We systematically searched for content on YouTube related to alcohol cessation and these videos were analysed and evaluated for the format, themes, specific alcohol cessation advice, and uploader. Results: The results demonstrated that the collected alcohol cessation videos included a fairly even presence of the themes of discussing the negative impacts of alcohol and the benefits of quitting or staying away from it. At the same time, however, we found the videos were not sourced from professional institutions, such as government or anti-alcohol misuse non-government organisations. Conclusion: More research is needed to investigate utilising YouTube to support those looking to quit or cut down alcohol.
Original languageEnglish
Article number787994
Number of pages6
JournalFrontiers in Public Health
Volume9
DOIs
Publication statusPublished - 2021

Open Access - Access Right Statement

© 2021 Al Mahmud, Le and Mubin. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (https://creativecommons.org/licenses/by/4.0/). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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