Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement

A. Khan; Glenn Pearce

Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement

A. Khan
, Glenn Pearce

School of Business

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

Abstract

Whilst a considerable body of literature exists on 'flow'-a psychological state whereby people are happily immersed in activity-limited research has been done on the connection between flow and three dimensions of student engagement-cognitive, affective and behavioural. This conceptual paper surveys relevant literature on flow, student engagement and puppetry and proposes a research study whereby pet rock puppets will be introduced into a brand management unit as a means of stimulating both flow and student engagement. The results of the proposed study and measurement of flow and engagement have implication for marketing educators seeking to heighten student learning and make learning enjoyable.

Original language	English
Title of host publication	Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia
Publisher	Edith Cowan University
Number of pages	9
ISBN (Print)	9780646563305
Publication status	Published - 2011
Event	Australian & New Zealand Marketing Academy. Conference - Duration: 3 Dec 2012 → …

Conference

Conference	Australian & New Zealand Marketing Academy. Conference
Period	3/12/12 → …

Cite this

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title = "Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement",

abstract = "Whilst a considerable body of literature exists on 'flow'-a psychological state whereby people are happily immersed in activity-limited research has been done on the connection between flow and three dimensions of student engagement-cognitive, affective and behavioural. This conceptual paper surveys relevant literature on flow, student engagement and puppetry and proposes a research study whereby pet rock puppets will be introduced into a brand management unit as a means of stimulating both flow and student engagement. The results of the proposed study and measurement of flow and engagement have implication for marketing educators seeking to heighten student learning and make learning enjoyable.",

author = "A. Khan and Glenn Pearce",

year = "2011",

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booktitle = "Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian \& New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia",

publisher = "Edith Cowan University",

note = "Australian \& New Zealand Marketing Academy. Conference ; Conference date: 03-12-2012",

}

Khan, A & Pearce, G 2011, Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement. in Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, Australian & New Zealand Marketing Academy. Conference, 3/12/12.

Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement. / Khan, A.; Pearce, Glenn.
Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia. Edith Cowan University, 2011.

Research output: Chapter in Book / Conference Paper › Conference Paper › peer-review

TY - GEN

T1 - Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement

AU - Khan, A.

AU - Pearce, Glenn

PY - 2011

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N2 - Whilst a considerable body of literature exists on 'flow'-a psychological state whereby people are happily immersed in activity-limited research has been done on the connection between flow and three dimensions of student engagement-cognitive, affective and behavioural. This conceptual paper surveys relevant literature on flow, student engagement and puppetry and proposes a research study whereby pet rock puppets will be introduced into a brand management unit as a means of stimulating both flow and student engagement. The results of the proposed study and measurement of flow and engagement have implication for marketing educators seeking to heighten student learning and make learning enjoyable.

AB - Whilst a considerable body of literature exists on 'flow'-a psychological state whereby people are happily immersed in activity-limited research has been done on the connection between flow and three dimensions of student engagement-cognitive, affective and behavioural. This conceptual paper surveys relevant literature on flow, student engagement and puppetry and proposes a research study whereby pet rock puppets will be introduced into a brand management unit as a means of stimulating both flow and student engagement. The results of the proposed study and measurement of flow and engagement have implication for marketing educators seeking to heighten student learning and make learning enjoyable.

UR - http://handle.uws.edu.au:8081/1959.7/544290

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BT - Marketing in the Age of Consumerism: Jekyll or Hyde?: Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings: November 28-30, 2011, Perth Convention and Exhibition Centre, Western Australia

PB - Edith Cowan University

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Y2 - 3 December 2012

ER -

Using puppets in the marketing classroom to achieve a 'flow' experience and student engagement

Abstract

Conference

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