Uso de YouTube para buscar respuestas y tomar decisiones: implicaciones de la alfabetización mediática e informacional en adultos Australianos

This article argues that it is necessary to develop new approaches to media and information literacy (MIL) to respond to the search for information on YouTube. The article is based on data from a survey of Australian adults (N=3,510), focusing on their attitudes, experiences and media literacy needs. A subset of this data focuses on respondents who use YouTube to search for information for a specific purpose. The article interrogates the data to learn who uses YouTube to access information when they need to make a decision; how these adults' critical dispositions compare to people who don't use YouTube to search for information; and what level of media literacy they have compared to other groups. A total of 45% of adult Australians used YouTube to seek information and make a decision in the month before completing the survey. Although this group shared a critical disposition toward media and information, they lacked confidence in their own media skills. We argue, therefore, that it is necessary to develop new MIL approaches to serve this group. Furthermore, we argue that this group is more likely to respond to MIL initiatives available on YouTube itself and is unlikely to seek MIL learning in community institutions such as libraries or community centers. they lacked confidence in their own media skills. We argue, therefore, that it is necessary to develop new MIL approaches to serve this group. Furthermore, we argue that this group is more likely to respond to MIL initiatives available on YouTube itself and is unlikely to seek MIL learning in community institutions such as libraries or community centers. they lacked confidence in their own media skills. We argue, therefore, that it is necessary to develop new MIL approaches to serve this group. Furthermore, we argue that this group is more likely to respond to MIL initiatives available on YouTube itself and is unlikely to seek MIL learning in community institutions such as libraries or community centers.