Abstract
The FIFA World Cup provides opportunities to attract visitors to host cities and for local residents to enjoy event-related celebrations. This paper directs attention to Fortaleza, in the north-east of Brazil, where a survey was conducted of 285 spectators to identify the relative importance of enjoyment and competitive outcomes as motives to attend games at the 2014 World Cup. The study also examined the relationship between motivation, event setting and event satisfaction and whether any differences in these relationships existed between local and visiting spectators. In the case of visitors to Fortaleza, factors that influence intentions to revisit the city were also examined. Although satisfaction did not have an impact on visitation intentions, visitors were strongly influenced by competitive motives associated with the team they support. In comparison, local residents were more motivated by event excitement. The need to recognize the propensities of different types of spectators and the complexity of the relationship between spectators and the event setting are discussed.
Original language | English |
---|---|
Pages (from-to) | 1-19 |
Number of pages | 19 |
Journal | Journal of Sport and Tourism |
Volume | 22 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2 Jan 2018 |
Bibliographical note
Publisher Copyright:© 2017 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- Brazil
- World Cup (soccer)
- spectators