We all live in a yellow submarine

![CDATA[This work-in progress paper introduces a new model for exploring business relationships with particular focus on relationship atmosphere. This new model uses a submariner analogy to represent the atmosphere in business relationships. In relationships where there is accord, in other words where the parties have shared perceptions of atmosphere it is considered analogous to a submarine, where the parties breathe the same air and coexist in the same space. The situation of relationship discord, where the individuals have differing perceptions of atmosphere, is represented by two scuba divers. Each scuba diver breathes his own air tank which represents his perception of atmosphere. In relationships, where there is accord of perception on some variables but discord of perception on others the situation is likened to divers who at certain times share air from one tank. Parties to a relationship, like divers, can coexist despite not sharing the same perceptions of atmosphere. This paper attempts to build on this analogy to explore other dimensions of relationships including length of relationship, communication, changing atmosphere and personnel. It hopes to provide a useful framework for continued research into business relationships.]]