Website evaluation analysis of small-and-medium-sized hotels in Malaysia

Faiza Ayob

    Research output: Chapter in Book / Conference PaperConference Paperpeer-review

    Abstract

    ![CDATA[This study evaluates the websites of small- and medium-sized hotels (SMHs) in Malaysia. This research develops a set of evaluation criteria for evaluating SMHs and for identifying current stages of e-commerce adoption among SMHs in Malaysia. Each of the criteria is evaluated by rating points using an appropriate evaluation scheme. The study identified 36 websites of the SMHs that provided an online reservation facility. This study concludes that the current stages of e-commerce adoption among SMHs in Malaysia is in stage 2, which is a simple interactive website based on website evaluation criteria and the proposed stage model of e-commerce adoption for SMHs in Malaysia. This research has implications for hotel practitioners, specifically for SMHs in the context of website development as they move to a different stage of ecommerce adoption.]]
    Original languageEnglish
    Title of host publicationHandbook of 13th APacCHRIE Conference in conjunction with 14th APF Conference, 10-12 June 2015, Auckland, New Zealand
    PublisherAuckland University of Technology
    Pages205-205
    Number of pages1
    Publication statusPublished - 2015
    EventAsia-Pacific CHRIE Conference -
    Duration: 1 Jan 2015 → …

    Conference

    ConferenceAsia-Pacific CHRIE Conference
    Period1/01/15 → …

    Keywords

    • web sites
    • hotels
    • electronic commerce
    • Malaysia

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