Abstract
Wicked problems, such as the damage industry inflicts on our environment, expose our society to vulnerabilities, and in some situations may prevent future generations from using those resources. How to manage natural resources in a way that balances current and future use and prevents or minimises damage is an issue grappled with around the globe. Recently, Kennedy (2016: 354) pointed out that wicked problems persist due to “institutionalised behavioural norms, which reflect societyss value and belief systems.” For example, this might take the form of opportunistic behaviours enacting the idea that one can take or use the environment as much as one wishes without thought for the balance of the ecosystem or the needs of others in the present or future.
| Original language | English |
|---|---|
| Title of host publication | Social Marketing |
| Subtitle of host publication | Rebels with a Cause, Third Edition |
| Publisher | Taylor & Francis |
| Pages | 509-524 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781317301486 |
| ISBN (Print) | 9781138123823 |
| DOIs | |
| Publication status | Published - 1 Jan 2017 |
Bibliographical note
Publisher Copyright:© 2018 selection and editorial matter, Gerard Hastings and Christine Domegan; individual chapters, the contributors.