What if I begin with a dream? : analysing organizations as cultural hypertexts

Gabriela Coronado Suzán

    Research output: Chapter in Book / Conference PaperConference Paper

    Abstract

    ![CDATA[While I was planning my research on the politics of culture and identity in intercultural collaborations in Mexico I had a dream that seemed very relevant for my study. Personal reflections are beginning to be seen as a legitimate approach in the study of social reality but are still viewed with suspicion. Reacting against that suspicion I developed a methodology which used my dream as data and as a guide for understanding the dynamics of intercultural organisations in Mexico. To make sense of the relationship between the personal and the collective I propose to consider organisations as open system hypertexts, and participants as quotidian ethnographers. In that light organisations and their meanings can be explored by following the links between multiple representations in different kinds of cultural narrative, visual, verbal, written, behavioural, which can emerge from anywhere and be manifested in any medium. One such representation was my dream, but in fact any point outside or inside the organisation can become a meaningful starting point in a journey through the organisation. To make sense of this process I used the principles of embedded equivalent complexity, connectivity and dialogism as analytical strategies for bringing together meanings from multiple narratives, ‘telling’ stories of the organisation. I analysed each narrative using discourse analysis to read ideological forms. In this way I was able to ‘listen’ to multiple voices that revealed the complexities of the organisation.]]
    Original languageEnglish
    Title of host publicationAPROS 11: Asia-Pacific Researchers in Organization Studies: 11th International Colloquium, Melbourne, Australia, 4-7 December 2005
    PublisherAsia-Pacific Researchers in Organisation Studies
    Number of pages11
    ISBN (Print)192116638X
    Publication statusPublished - 2006
    EventAPROS Colloquium -
    Duration: 1 Jan 2006 → …

    Conference

    ConferenceAPROS Colloquium
    Period1/01/06 → …

    Keywords

    • intercultural communication
    • organizations
    • hypertext systems
    • ethnology
    • dreams
    • culture
    • discourse analysis
    • Mexico

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