Abstract
In this chapter, we analyse an 'off-field' case study to discuss how gender and multiple relations of power permeate all facets of the 'global game', and how gender conceptions were entrenched in the organisation of the 2014 FIFA Men's World Cup in Brazil. Our case study is centred on the gendered resistance that the Baianas (Bahia state native women, descendants of African slaves) demonstrated against FIFA's guidelines that banned them from selling their traditional hot spicy snacks (known as acaraje) at the new arenas that hosted the World Cup in Salvador, Bahia's capital city. We use the concept of 'everyday resistance' (Johansson & Vinthagen, 2020) to examine how, against the odds, the gender order was questioned and subverted during Brazil's Men's Copa. Our 'off-field' case study can substantiate the claim of gender disorder catalysed by the World Cup.
| Original language | English |
|---|---|
| Title of host publication | Sport, Gender and Mega-Events |
| Editors | Katherine Dashper |
| Place of Publication | U.K. |
| Publisher | Emerald Publishing |
| Pages | 149-162 |
| Number of pages | 14 |
| ISBN (Electronic) | 9781839829369 |
| ISBN (Print) | 9781839829376 |
| Publication status | Published - 2022 |