Why do SME's attend business association events?

Geoffrey Lee; Robyn L. McGuiggan; Daniela Spanjaard; Sara M. Denize; Neeru Sharma

Why do SME's attend business association events?

Geoffrey Lee, Robyn L. McGuiggan, Daniela Spanjaard, Sara M. Denize, Neeru Sharma

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

![CDATA[Voluntary business associations (VBAs) provide valuable business services and networking opportunities through holding events for their small- and medium-sized enterprise (SME) members. SMEs join and continue membership of VBAs to take advantage of these opportunities. VBAs rely on these events for financial stability, but they face competition from other service providers. Understanding customer needs is a requirement to create and deliver superior performance within the market. This study analysed responses to a self-reporting mail survey in Sydney, Australia, and identified six reasons why SMEs attend such events, 15 topics of interest, four preferred speakers and six preferred formats. Implications for VBA managers and future recommendations are discussed.]]

Original language	English
Title of host publication	Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.
Publisher	Promaco Conventions for the ANZAM 2008 Conference
Number of pages	1
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference - Duration: 1 Dec 2013 → …

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Period	1/12/13 → …

Keywords

small business
trade associations
business networks
membership
Australia

Cite this

Lee, G., McGuiggan, R. L., Spanjaard, D., Denize, S. M., & Sharma, N. (2008). Why do SME's attend business association events? In Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W. Promaco Conventions for the ANZAM 2008 Conference.

@inproceedings{cf6bccbec2554f2e906e2380276ab8a7,

title = "Why do SME's attend business association events?",

abstract = "![CDATA[Voluntary business associations (VBAs) provide valuable business services and networking opportunities through holding events for their small- and medium-sized enterprise (SME) members. SMEs join and continue membership of VBAs to take advantage of these opportunities. VBAs rely on these events for financial stability, but they face competition from other service providers. Understanding customer needs is a requirement to create and deliver superior performance within the market. This study analysed responses to a self-reporting mail survey in Sydney, Australia, and identified six reasons why SMEs attend such events, 15 topics of interest, four preferred speakers and six preferred formats. Implications for VBA managers and future recommendations are discussed.]]",

keywords = "small business, trade associations, business networks, membership, Australia",

author = "Geoffrey Lee and McGuiggan, {Robyn L.} and Daniela Spanjaard and Denize, {Sara M.} and Neeru Sharma",

year = "2008",

language = "English",

isbn = "1863081445",

booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.",

publisher = "Promaco Conventions for the ANZAM 2008 Conference",

note = "Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2013",

}

Lee, G, McGuiggan, RL, Spanjaard, D, Denize, SM & Sharma, N 2008, Why do SME's attend business association events? in Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, Australian and New Zealand Marketing Academy Conference, 1/12/13.

Why do SME's attend business association events? / Lee, Geoffrey; McGuiggan, Robyn L.; Spanjaard, Daniela et al.
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the Australian and New Zealand Marketing Academy Conference, held 1 - 3 December 2008, Olympic Park, Sydney, N.S.W.. Promaco Conventions for the ANZAM 2008 Conference, 2008.