Will Older Adults Accept Social Robots?

Research output: Chapter in Book / Conference PaperConference Paper

Abstract

By 2050, 1 in 5 Australians will be over 65 (Australian Institute for Health & Welfare, 2024). Older adults encounter a range of physical and cognitive impairments as they age (Espinel et al., 2015). Assistive technologies and meaningful activities can improve the quality of life for older adults. However, the acceptance and use of these interventions remain a prominent obstacle in clinical aged care (Shin et al., 2023). Social Robots are a newer form of assistive technology (Henschel et al., 2021) whose use among older adults is still emerging within the literature, particularly in an Australian context (Kang et al., 2023). To better explore this phenomenon, improve quality of life and understand what drives older adults to accept and use newer forms of technology, we conducted an exploratory study with a health consumer group. Early results indicate that Australia's older adults' acceptance and use of social robots may depend on several variables, including their perceptions of benefits, ease of use and technical assistance in navigating this new form of technology.
Original languageEnglish
Title of host publicationANZMAC 2024: AI for Sustainable Marketing: Bridging Innovation and Responsibility, Conference Proceedings, 2-4 December 2024, Tasmania, Australia
EditorsDenni Arli, Linda Robinson
PublisherAustralian and New Zealand Marketing Academy
Pages661-661
Number of pages1
Publication statusPublished - Dec 2024
EventAustralian and New Zealand Marketing Academy. Conference - Hobart, Australia
Duration: 2 Dec 20244 Dec 2024

Conference

ConferenceAustralian and New Zealand Marketing Academy. Conference
Abbreviated titleANZMAC
Country/TerritoryAustralia
CityHobart
Period2/12/244/12/24

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