Working together : how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention

Philip Love; Glenn Pearce; Craig Langston

Working together : how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention

Philip Love, Glenn Pearce, Craig Langston

Research output: Chapter in Book / Conference Paper › Conference Paper

Abstract

New Frontiers in Marketing at UWS utilises experiential learning by way of educational drama as the basis for subject delivery. Drama involves active role taking where attitudes, not characterisations, predominate. Marketing is a widely scoped discipline. In one drama based practicum involving the marketability of an invention, construction staff were co-opted to develop a new building product and to participate in the process. A radical device, the female urinal, was prototyped to provide the catalyst for exploring marketing through drama. Student feedback on learning outcomes was positive and staff are now keen to introduce drama convention to selected construction subjects.

Original language	English
Title of host publication	AUBEA 2003 : Working Together : Proceedings of the 28th Annual Conference of the Australasian Universities' Building Educators Association
Publisher	Deakin University
Number of pages	5
ISBN (Print)	0958192510
Publication status	Published - 2003
Event	Australian Universities Building Education Association Annual Conference - Duration: 1 Jan 2004 → …

Conference

Conference	Australian Universities Building Education Association Annual Conference
Period	1/01/04 → …

Keywords

Western Sydney University
drama in education
education
marketing
New South Wales
Australia
drama
Western Sydney (N.S.W.)
study and teaching
Centre for Western Sydney
building management

Cite this

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title = "Working together : how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention",

abstract = "New Frontiers in Marketing at UWS utilises experiential learning by way of educational drama as the basis for subject delivery. Drama involves active role taking where attitudes, not characterisations, predominate. Marketing is a widely scoped discipline. In one drama based practicum involving the marketability of an invention, construction staff were co-opted to develop a new building product and to participate in the process. A radical device, the female urinal, was prototyped to provide the catalyst for exploring marketing through drama. Student feedback on learning outcomes was positive and staff are now keen to introduce drama convention to selected construction subjects.",

keywords = "Western Sydney University, drama in education, education, marketing, New South Wales, Australia, drama, Western Sydney (N.S.W.), study and teaching, Centre for Western Sydney, building management",

author = "Philip Love and Glenn Pearce and Craig Langston",

year = "2003",

language = "English",

isbn = "0958192510",

booktitle = "AUBEA 2003 : Working Together : Proceedings of the 28th Annual Conference of the Australasian Universities' Building Educators Association",

publisher = "Deakin University",

note = "Australian Universities Building Education Association Annual Conference ; Conference date: 01-01-2004",

}

Love, P, Pearce, G & Langston, C 2003, Working together : how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention. in AUBEA 2003 : Working Together : Proceedings of the 28th Annual Conference of the Australasian Universities' Building Educators Association. Deakin University, Australian Universities Building Education Association Annual Conference, 1/01/04.

Working together : how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention. / Love, Philip; Pearce, Glenn; Langston, Craig.
AUBEA 2003 : Working Together : Proceedings of the 28th Annual Conference of the Australasian Universities' Building Educators Association. Deakin University, 2003.

Research output: Chapter in Book / Conference Paper › Conference Paper

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N2 - New Frontiers in Marketing at UWS utilises experiential learning by way of educational drama as the basis for subject delivery. Drama involves active role taking where attitudes, not characterisations, predominate. Marketing is a widely scoped discipline. In one drama based practicum involving the marketability of an invention, construction staff were co-opted to develop a new building product and to participate in the process. A radical device, the female urinal, was prototyped to provide the catalyst for exploring marketing through drama. Student feedback on learning outcomes was positive and staff are now keen to introduce drama convention to selected construction subjects.

AB - New Frontiers in Marketing at UWS utilises experiential learning by way of educational drama as the basis for subject delivery. Drama involves active role taking where attitudes, not characterisations, predominate. Marketing is a widely scoped discipline. In one drama based practicum involving the marketability of an invention, construction staff were co-opted to develop a new building product and to participate in the process. A radical device, the female urinal, was prototyped to provide the catalyst for exploring marketing through drama. Student feedback on learning outcomes was positive and staff are now keen to introduce drama convention to selected construction subjects.

KW - Western Sydney University

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KW - education

KW - marketing

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KW - drama

KW - Western Sydney (N.S.W.)

KW - study and teaching

KW - Centre for Western Sydney

KW - building management

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ER -

Working together : how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention

Abstract

Conference

Keywords

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