You can lead a horse to water"¦.. why human behaviour is central to effective control of emerging diseases

The adoption of protective behaviours is subject to a variety of mediating factors. To ensure optimum compliance with disease control response it is important to understand what drives and inhibits such behaviours. The A/H1N1/09 ''swine flu'' pandemic has shown that public reaction to novel vaccinations, and low levels of perceived threat result in poor uptake of vaccination. Simply having a vaccine available is not enough to guarantee uptake.