'You don’t go to these kinds of concerts for fun' : the fluid and emergent performance of taste in contemporary art music

Theorisations of cultural preferences frequently posit a nexus between familiarity and pleasure. The pursuit and enjoyment of our tastes has been linked to the socialised acquisition of embodied cultural competencies and to psychological mechanisms of expectation. A genre such as contemporary art music disrupts this link to familiarity due to its emphasis on the explicitly unfamiliar. Drawing on interviews with concert attendees, this article examines how taste is put into practice and performed in a context marked by ambiguity. The data are significant for the disruption they represent to any idealised notion of how audiences engage with legitimate culture. Not only is the anticipation of pleasure largely absent, but the expression of taste is also far removed from an austere mode of contemplation and appreciation. Affective modes of appreciation are frequently employed, while audiences also often show a reluctance to engage in processes of evaluation. The article argues for the importance of understanding taste as comprising fluid, emergent and contingent strategies for forming an attachment to cultural objects in a field marked by ambiguity.