Abstract
This paper is a summary of the report “Youth, media & driving messages: report of the Transforming Drivers Media Study”, which presented the findings of a study of young people’s reception of car advertisements and driver safety campaigns.
Original language | English |
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Place of Publication | Penrith, N.S.W |
Publisher | University of New South Wales |
Number of pages | 5 |
Publication status | Published - 2005 |
Keywords
- traffic safety
- automobile drivers
- automobile driving
- attitudes
- advertising
- automobiles