Youth, Media & Driving Messages: Summary

Zoe Sofoulis, Greg Noble, Sarah Redshaw

Research output: Book/Research ReportResearch report

Abstract

This paper is a summary of the report “Youth, media & driving messages: report of the Transforming Drivers Media Study”, which presented the findings of a study of young people’s reception of car advertisements and driver safety campaigns.
Original languageEnglish
Place of PublicationPenrith, N.S.W
PublisherUniversity of New South Wales
Number of pages5
Publication statusPublished - 2005

Keywords

  • traffic safety
  • automobile drivers
  • automobile driving
  • attitudes
  • advertising
  • automobiles

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