Acquiring marketing knowledge through international joint ventures

Abstract

The research stream on interpartner learning in international strategic alliances has evolved in recent years. Although several research problems have been addressed, there remain gaps in the literature about the facilitators and outcomes of knowledge acquisition in international joint ventures. To bridge these gaps, this research has two main objectives. Firstly, it identifies various antecedents and tests their effects on the acquisition of marketing know-how by the local partner from the foreign partner. Secondly, it investigates how the acquired marketing know-how impacts on the learning outcomes in an IJV.The findings of this study show the effects of eight antecedents on the acquisition of tacit and explicit forms of marketing know-how. Research gaps have been bridged by this study in several ways. The thesis has also answered the call for empirical studies to provide statistical evidence with respect to inter-organizational learning in the international arena. It contributes new measurement scales as well as suggests effective ways of acquiring marketing knowledge from foreign partners in IJV.

Date of Award	2005
Original language	English