Superhero comic books, part of American popular culture since 1938, have been recognised as a site for the reproduction of dominant ideology, however, their ability to resist dominant ideology has not been as equally considered. This study examines the narratives of DC Comics and Marvel Comics superhero characters' Batman and Captain America, in the time period 2001-2008 to evaluate the ability of these superhero narratives to reproduce, critique, challenge and contest dominant ideological versions of the American Dream. The years 2001 to 2008 were a time of ideological upheaval in American society influenced in no small part by specific articulations of historical events; 9/11 in 2001, the invasion of Afghanistan in 2001, the invasion of Iraq in 2003, Hurricane Katrina in 2005, and the election of the first African American to the Presidency, Barack Obama, in 2008. To position the dominant ideology this study adopts the theoretical lens of hegemony as developed by Antonio Gramsci, and radicalised by Ernesto Laclau and Chantal Mouffe. Methodologically, the theory of hegemony is used to develop a sociological tool of analysis; the analysed hegemonic ideology. When this tool is applied to the ideology of the American Dream it exposes the constituted ideological components of the ideology that are subject to articulation within the process of hegemony and counter hegemony. The changing articulations, ideologies and process of hegemony from 2001 to 2008 are detailed in this study as a necessary step in analysis. When the specific constituted ideological components of the hegemonic ideology are applied to the superhero narratives of the same period, the true ideological position of the superhero narratives are exposed. The results suggest that superhero comics' engagement and role in hegemony as a popular cultural product are extremely complex. While there is evidence of superhero narratives reproducing the ideological positions of the Right Wing hegemony that emerges after 9/11, there is also evidence of ideological resistance within the narrative and later support for the Left Wing hegemony that emerges in the Presidential campaign of Obama in 2008. In the changing landscape of hegemony in American society, superhero comics offer intelligent and detailed ideological contributions to process of hegemony and counter hegemony. This suggests both a progressive power to the concept of the American Dream and a degree of agency within the realm of popular cultural production.
Date of Award | 2014 |
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Original language | English |
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- superhero comic books
- strips
- etc.
- American Dream
- hegemony
- United States
- DC Comics
- Inc.
- Marvel Comics Group.
With us or against us? : hegemony and ideology within American superhero comic books 2001-2008
McGuire, J. (Author). 2014
Western Sydney University thesis: Doctoral thesis